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The Company
thyssenkrupp Materials North America (TK MNA) specializes in the manufacturing of metals and engineered plastics, serving diverse clients from major corporations like Boeing, BMW and Tesla. Operating with nearly 4,500 employees and 150 plants across North America, TK MNA is part of thyssenkrupp AG, headquartered in Essen, Germany. With its North American hub in Southfield, Michigan, TK MNA focuses on flexible solutions through customized manufacturing, fabrication, and fulfillment services.
The Challenge
TK MNA sought to overhaul its high-potential leadership development program, aiming to provide a more tailored experience for its top talent. The existing group learning programs were effective for some but left others disengaged or underserved. The company needed a solution that could offer customization, flexibility, and measurable impact.
- Lack of Personalization: Existing group learning models did not resonate with all participants, with some leaders feeling that the content was redundant and did not meet their personal needs.
- Scheduling Complexity: Managing training across multiple time zones and roles — ranging from shop floor employees to office leaders — made it difficult to ensure consistent participation.
- Accountability and Engagement: Fixed schedules for group learning created challenges in holding participants accountable, impacting engagement and program outcomes.
The Solution
TK MNA partnered with Bundle to launch a highly customized and flexible learning experience tailored to individual participants. Bundle's unique 1:1 personalized sessions allowed TK MNA's leaders to select training times and sessions that fit their individual needs.
- Custom Learning Journeys: Individualized training plans catered to different individuals, from emerging talent to seasoned senior leaders.
- Flexible Scheduling: Participants could select session times that suited their changing schedules, building ownership and accountability.
- Strategic Implementation: TK MNA brought together five business units, all training partners, and executives for a two-day program kickoff, ensuring alignment and clear communication about the program's goals and value.
The Results
TK MNA onboarded 57 high-potential employees into the Bundle program. With an astounding 93% engagement rate, participants expressed enthusiasm for the personalized learning experience and impactful curriculum through regular feedback surveys.
- High Engagement and Positive Feedback: 93% engagement rate across 57 enrolled high-potential employees.
- Increased Accountability: Bundle's Insights Dashboards enabled managers to have candid conversations with participants and reinforce accountability.
- Robust Insights and Tracking: TK MNA tracked progress and correlated learning outcomes with business metrics like retention, promotions, and operational efficiency.
The Future
Looking ahead, TK MNA plans to expand its partnership with Bundle, focusing on creating engaging virtual learning experiences. With business evolving rapidly, the company sees Bundle as a valuable partner in providing impactful, flexible, and cost-effective training.
